Q&A With Heidi Zak

The brand now services an estimated 87 percent of women. With the company's Break the Mold initiative - a play on words, the company actually had to make their own unique molds to create those innovative half sizes - Zak wants to share the stories of female founders like herself and the accomplishment of ThirdLove's customers.
Around the same time, Kira told a consultant at the company, a leadership coach who worked closely with Spector, that she wanted to meet with the executive: Almost verbatim she said ‘Dave is a deeply insecure man, make sure you pat his ego throughout your conversation and that you don't surprise him.



For instance, she felt not enough people told her how hard it was going to be, whereas I wished more people had told me how doable it all is. It took Zak a few months to bond with her first child, something a lot of women go through, but few openly talk about.
SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector received the EY Entrepreneur Of The Year® 2019 Award in Northern California, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.

Compare that to the in-store experience of the cold bright dressing room,” Cohen says, with a stranger measuring you, poking and prodding you.” ThirdLove uses that data to recommend the best size and style for purchase — and, ultimately, to create better products for all its customers.
But more than 30 percent of women are in between standard cup sizes—and they are all too keenly aware of it day in and day out as they uncomfortably tug at their bra straps. I walked out of the store with a bra that didn't really fit, and I had that pink-striped bag in my hand and I took it and stuffed it into my backpack because I was embarrassed to be shopping there,” she said during an interview for this story.

Once the company helps customers find their size, it's easy for them to order and reorder. Co-founding ThirdLove has been a rewarding experience for Zak. ThirdLove A screenshot of David Spector's Instagram Story about Victoria's Secret. Heidi Zak says she's on a mission to find the perfect bra for every woman.

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